APJ Abiraame Popular Jewellers (S) Pte Ltd, is a trusted shopping destination for Diamond, Gold and Silver jewellery by many in Singapore.

We at APJ value the relationship every woman has with her jewellery. Customers want the shopping for jewellery a pleasant experience, not fraught with worries about the purity of metal, making charges or the price you pay for design. At APJ this is the purpose of our business.

We have a workshop with skilled artisans to provide custom design and after sales service, a new concept in the trade in Singapore. APJ - a one-stop-shop for all your jewellery needs.

We have a wide range of collection from traditional to contemporary designs that appeals to customers of all generations. What more our founder Ramanathan is a certified Gemmologist who helps customers choose the right stone based on the date of birth, a personalised service you will not get elsewhere.

Owning expensive jewellery is no more a wish and long wait. At APJ we help customers realise their dreams by offering FLEXI-SAVINGS scheme. Go Get It.

APJ also provides safe and secure online shopping for the next generation of digital savvy customers. For more information, please view our Privacy policy.

APJ believes in your satisfaction for all the purchases made. For more information, please view our Return policy.

Experience Enchanting Elegance